Link-in-Bio Best Practices for OnlyFans Creators

The OnlyFans link-in-bio challenge

OnlyFans creators promote across multiple platforms — Instagram, TikTok, X, Reddit — and each platform has different rules about adult content. A link-in-bio page solves this by acting as a neutral hub between your social presence and your paid content.

Structure your page for conversions

Your link-in-bio page has one primary goal: get visitors to subscribe. Structure it accordingly:

• Top link — Your OnlyFans or Fansly subscription page, use a featured layout to make it stand out
• Second link — A free preview or teaser to build interest
• Third link — Alternative subscription platform (Fansly, etc.) for redundancy
• Below the fold — Social links, wishlist, other platforms

Use lock types strategically

Sensitive content warnings and age gates serve two purposes: compliance and anticipation. An age gate ensures you're not exposing content to minors. A sensitive content warning creates a sense of exclusivity — what's behind the wall must be worth seeing.

Leverage paid links for PPV content

Not everyone wants a monthly subscription. Paid links let you offer pay-per-view content directly from your link-in-bio. Set a lower price point than your subscription to capture casual visitors who might not commit to a monthly fee.

Protect your brand

Use a custom page that reflects your personal brand. A generic link page with no customization signals low effort. Invest time in your themes, colors, avatar, and bio. First impressions matter, especially when you're asking people to pay.

Consider using a logo as your title instead of text — it adds a professional touch that sets you apart from thousands of other creators with similar pages.