How to Sell Digital Products Online in 2026 With Your Link-in-Bio

The digital product opportunity

Digital products are the most scalable revenue stream for creators. Create once, sell infinitely. No inventory, no shipping, no physical constraints. An ebook, a preset pack, or a video tutorial can generate revenue for years after you create it.

In 2026, selling digital products doesn't require a complex website or an e-commerce platform. Your link-in-bio page can serve as a simple, effective digital storefront — especially with built-in paid link features.

Types of digital products that sell

Educational content

Courses, tutorials, masterclasses, guides, cheat sheets. If you know something your audience wants to learn, package it and sell it. Educational content has the highest perceived value because it delivers tangible outcomes.

Creative assets

Lightroom presets, Photoshop actions, Canva templates, video LUTs, sound effects, music samples. Creators in creative niches can sell the tools of their craft. These products sell well because they offer a shortcut to the look or sound your audience admires.

Exclusive content

Photo sets, behind-the-scenes videos, extended cuts, uncensored content, raw files. Your most engaged fans will pay for access to content they can't get anywhere else. Exclusivity is a powerful sales driver.

Templates and tools

Notion templates, spreadsheet calculators, meal plans, workout programs, business frameworks. Practical tools that solve a specific problem sell themselves. The more specific the problem, the easier the sale.

Creating your first digital product

Start with what you already have

You probably have content that could become a digital product right now. That Instagram carousel you made? It's an ebook. That tutorial you filmed? It's a course module. That preset you use on every photo? It's a product. Don't overthink — repurpose what exists.

The minimum viable product approach

Don't spend three months creating the "perfect" product. Create a simple, focused product in a weekend. Launch it, get feedback, and improve. A $5 preset pack that you release this week is infinitely more valuable than a $50 course you'll never finish.

Pricing your digital products

The value-based pricing framework

Price based on the value your product delivers, not the time it took to create. A preset pack that took you 30 minutes to compile but saves your buyer 10 hours of editing is easily worth $15-25. A workout plan that helps someone lose 10 pounds is worth more than the cost of a gym session.

Price anchoring

Offer multiple price points to anchor perception. If your main product is $15, offer a "bundle" at $25. The bundle makes $15 feel like a deal. You can also offer a free or very cheap "tripwire" product ($1-3) to convert first-time buyers, then upsell to your main products.

Selling from your link-in-bio

Setting up paid links

Create a new link, upload your product (or add an image/thumbnail), enable the pay lock, and set your price. Your digital product is now live on your link-in-bio page. Visitors see a thumbnail and price, pay, and get instant access.

Presenting your products

• Use featured layouts — A large thumbnail card grabs attention and showcases your product visually.
• Write benefit-driven titles — "10 Lightroom Presets — Moody Film Look" beats "My Presets.zip"
• Add urgency when appropriate — "Limited drop — 50 copies" creates scarcity
• Show social proof — "500+ creators use these presets" builds confidence

Marketing your digital products

The content-to-product pipeline

Use your social content to demonstrate the value of your product. If you sell presets, post before-and-after photos. If you sell workout plans, post transformation progress. If you sell templates, show the finished result. Your free content is marketing for your paid products.

Launch strategy

• Day -7: Tease the product on Stories/Reels.
• Day -3: Share a behind-the-scenes of the creation process.
• Day -1: Post a countdown or "dropping tomorrow" teaser.
• Day 0: Launch. Share across all platforms. Update your bio link.
• Day +3: Share testimonials or early buyer reactions.
• Day +7: "Last chance" reminder for any limited offers.

Scaling your product business

Building a product catalog

One product is a start. Five products is a business. Build a catalog of products at different price points. A $3 starter pack, a $15 flagship product, and a $50 premium bundle gives every visitor an option that fits their budget.

Analyzing what sells

Use your link-in-bio analytics to track which products get the most views and sales. Double down on what works. If your preset packs outsell your ebooks 10:1, create more preset packs. Let data drive your product roadmap.