10 Link-in-Bio Mistakes That Are Costing You Clicks
Common mistakes that kill your click-through rate — and how to fix them in minutes.
Mistake #1: Too many links
More links doesn't mean more clicks. In fact, having more than 7-8 visible links creates decision paralysis. Your visitors don't know where to click, so they click nothing. Curate ruthlessly — every link should earn its place.
Mistake #2: Generic link titles
"My Instagram" tells visitors nothing they don't already know. "Behind-the-scenes content daily" gives them a reason to click. Every title should answer: "Why should I click this?"
Mistake #3: No profile photo
A page without a profile photo looks abandoned. People trust faces. Upload a clear, well-lit headshot that matches your social profiles. If you're a business, use your logo.
Mistake #4: Wrong link order
Your most important link should be first. Period. The first link gets 3-5x more clicks than the fifth. If your main revenue source is buried at position #6, you're losing money.
Mistake #5: Default theme
A default, uncustomized page signals that you don't care about your brand. Take 5 minutes to pick colors that match your vibe. The difference in perceived professionalism is enormous.
Mistake #6: No call-to-action in bio
Your bio should tell visitors what to do. "Creator & coach" is descriptive but passive. "Tap below to get my free workout plan" is actionable and drives clicks.
Mistake #7: Dead links
Links that lead to 404 pages, deleted content, or expired offers destroy trust instantly. Audit your links monthly. Remove or update anything that's no longer relevant.
Mistake #8: Ignoring analytics
If you don't track clicks, you can't improve. Even basic analytics can reveal which links are working and which need to be removed or repositioned.
Mistake #9: No mobile optimization
Over 90% of link-in-bio traffic comes from mobile. If your page looks bad on a phone — slow loading, tiny text, awkward layout — you'll lose the majority of your visitors.
Mistake #10: Not updating regularly
A stale page with outdated links tells visitors you're not active. Update your links when you drop new content, launch a product, or change platforms. Fresh pages convert better.