Best Link-in-Bio for Small Businesses and Entrepreneurs in 2026
Small businesses are using link-in-bio pages as micro-websites. Learn how to set up a business page that drives leads, sales, and customer engagement.
Why small businesses need a link-in-bio
Not every business needs a full website — at least not right away. A link-in-bio page can serve as a lightweight micro-website for small businesses, freelancers, and entrepreneurs. It takes 5 minutes to set up, costs nothing or very little, and gives your customers a central place to find everything about your business.
Whether you're a local bakery, a freelance designer, a personal trainer, or a small e-commerce brand, a link-in-bio page connects your social media presence to your business operations.
Setting up a business link-in-bio page
Essential business links
Including the right links is critical. Here's what most small businesses need:
- Book an appointment / Contact form — Calendly, Google Form, or direct email link
- Products or services page — Your shop, menu, or service offerings
- Location / Google Maps — Essential for local businesses
- Reviews / Testimonials — Google Reviews or Yelp link to build trust
- Phone number — A click-to-call link for mobile users
- Social media accounts — Instagram, Facebook, Google Business Profile
Page structure for businesses
Organize your page differently than a creator. Businesses should prioritize action-oriented links:
- Top: Primary CTA (Book Now, Shop, Get a Quote)
- Middle: Information links (Menu, Services, Portfolio)
- Bottom: Social proof and social links (Reviews, Instagram, Facebook)
Industry-specific link-in-bio setups
Restaurants and food businesses
- Online menu (PDF or website link)
- Order online (Uber Eats, DoorDash, direct)
- Make a reservation
- Google Maps location
- Instagram for food photos
Fitness and wellness professionals
- Book a session / class schedule
- Free workout download (lead magnet)
- Paid programs and plans
- Testimonials / transformations
- YouTube for workout videos
Freelancers and agencies
- Portfolio / case studies
- Book a discovery call
- Client testimonials
- Services and pricing
- LinkedIn and Dribbble profiles
E-commerce brands
- Shop best sellers
- New arrivals
- Sale / promo code
- Customer reviews
- Shipping info / FAQ
Branding your business page
Professional presentation matters
Your link page represents your business. Use your logo as your profile image. Match your brand colors exactly. If you have a brand font, use it. A professional-looking link page builds immediate trust with potential customers. If your page looks polished, customers assume your business is too.
Custom domain potential
For an extra professional touch, some platforms let you use a custom domain. Instead of luwd.me/yourbusiness, visitors see links.yourbusiness.com. This reinforces your brand and looks more legitimate in printed materials.
Using link-in-bio for lead generation
Free lead magnets
Offer something free in exchange for contact information: a discount code, free guide, sample, or consultation. Add it as a prominent link: "Get 15% Off Your First Order 🎁" or "Free 15-Minute Consultation." This turns link page visitors into leads you can follow up with.
Email list building
Link to a newsletter signup (Mailchimp, ConvertKit, or a simple Google Form). Your email list is the most valuable asset you own — unlike social followers, you own the relationship. Every visitor who gives you their email is a potential customer you can reach directly.
Analytics for business decision-making
What to track
Monitor which links get clicked most: if your "Book Now" link gets 10x more clicks than your "Menu" link, your audience is ready to buy — make booking even easier. If "Reviews" gets high clicks, customers are in research mode — add more social proof.
Geographic insights
For local businesses, geographic analytics are invaluable. See where your visitors are located. If most are in your city, your local SEO and social strategy are working. If they're from outside your area, consider offering shipping or virtual services.
Link-in-bio vs. traditional website
A link-in-bio page doesn't replace a full website — but it can be the first step. Many small businesses start with a link-in-bio page while they build their website. And for businesses that operate primarily through social media (food trucks, personal trainers, freelancers), a link-in-bio page may be all you ever need.